Spring Message From the CEO

Happy spring! I hope you’re enjoying the return of warmer weather. Hopefully, the snow stays away for good — but this is the Midwest, so you never know!

We’ve had a fantastic start to the year, introducing exciting new programs for our members, with even more to look forward to this spring.

You're Always an MVP

We know how loyal our members are, that’s why we want to reward them with our updated Membership Value Pricing (MVP) program! Every member has an MVP status of Basic, Silver, or Gold, and each level unlocks different benefits, such as discounts on loans, bonuses on certificate rates, reduced fees on ATM transactions, and so much more!

Want to know your MVP status? Check the top of your most recent monthly statement. If you’re aiming for Silver or Gold, all it takes is maintaining the required average monthly balance and having an active checking account.

New Year, New Cards

In February, more than 80,000 members received new WESTconsin Visa debit cards featuring smooth tap-to-pay payments and enhanced security features with Card Management, which allows members to set exactly when and how their debit card is being used.

And credit card holders — you’re next! New WESTconsin Platinum Visa credit cards are on their way later this spring. Keep an eye on your mailbox for more details!

Credit Unions for Kids

Since 2002, WESTconsin has proudly donated over $350,000 to local Children’s Miracle Network (CMN) Hospitals through the Credit Unions for Kids partnership. This nationwide group of credit unions is the fifth-largest sponsor of CMN, raising more than $165 million since its founding.

Thanks to your support, we recently presented over $12,000 from our latest Hearts of Hope and World’s Finest Chocolate Bar campaigns. These funds will help provide life-saving treatments, innovative research, and financial assistance for families at local CMN hospitals in La Crosse, WI and St. Paul, MN.

85^th Annual Membership Meeting

Thank you to everyone who joined us for our 85th Annual Membership Meeting in March. It was a wonderful evening reflecting on our successes in 2024 and welcoming back Board members Karen Flug and Colleen Mensing, re-elected for another three-year term.

These next few months, consider doing some “spring cleaning,” not just at home, but with your finances, too! Explore free resources on our website like our calculators, Banzai!, and GreenPath to help freshen up your finances before summer.

Take care, and know that WESTconsin is here for you every step of the way. Wishing you a wonderful spring!